To Kill a Mockingbird - 1617 Words

To Kill a Mocking Bird â€Å"Cry about the simple hell people give other people- without even thinking† My considered opinion of this novel in the light of this comment. If Harper Lee had limited her portrayal of prejudice and discrimination merely to the trial of Tom Robinson, a victim of the most virulent form of racial prejudice, â€Å"To Kill a Mockingbird† would probably be little more than a historical footnote. Wisely, though, Lee manages to tie racial prejudice to the many other forms of prejudice we all face every day of our life. Remarkably, the novel begins by focusing not on the racial prejudice that dominates much of the story but, instead, on the kind of insidious†¦show more content†¦I could not possibly hope to be a lady if I wore breeches; when I said I could do nothing in a dress, she said I wasn t supposed to be doing things that required pants. Aunt Alexandra s vision of my deportment involved playing with small stoves, tea set, and wearing the Add-A-Pearl necklace she gave me when I was born; furthermore, I should be a ray of sunshine in my father s lonely life. Scout suffers because she is a â€Å"tomboy† and does not fit others’ stereotypes of what little Southern girls should act like. However, she does realize the prejudice against women when she goes to Calpurnia’s church and hears the minister’s sermon: Again, as I had often met in my own church, I was confronted with the Impurity of Women doctrine that seemed to preoccupy all clergymen. It seems remarkable that such sexism can pervade the very churches where women seem to be the staunchest supporters. After all, it’s not pure coincidence that every small town seems to need both a church and a bar, now is it? Of course, the reason these forms of prejudice are often overlooked in this novel is that the racism that dooms Tom Robinson when he tries to help Mayella Ewell is much more dramatic. Though racial discrimination seems most virulent at the Ewell’s level, allShow MoreRelatedEssay To Kill a Mockingbird: An Analysis of Discrimination893 Words   |  4 PagesTo Kill a Mockingbird: An Analysis of Discrimination The most important theme of the 1960 Pulitzer Prize winning novel To Kill a Mockingbird is author Harper Lee’s tenacious exploration of the moral nature of people. Lee tenaciously explores the moral nature of human beings, especially the struggle in every human soul between discrimination and tolerance. The novel is very effective in not only revealing prejudice, but in examining the nature of prejudice, how it works, and its consequencesRead MorePrejudice in Harper Lees To Kill a Mockingbird Essays1381 Words   |  6 PagesPrejudice in Harper Lees To Kill a Mockingbird Works Cited Missing In todays society men, women and children experience prejudice in their lives, either as victims themselves or being guilty of using prejudice towards others due to differences between them. Prejudice is a preconception of a person based on stereotypes without real facts and discriminationRead MorePrejudicial issues in To Kill a Mockingbird by Harper Lee Essay753 Words   |  4 PagesHarper Lees ‘To kill a Mockingbird’ explores the prejudicial issues which plague over the town Maycomb. Harper Lee uses the trial of Tom Robinson a black man accused of rape on a young white girl, Mayella as a central theme to portray the prominence of racial discrimination in Maycomb. The racial prejudice is also widely shown through the characterisation of Atticus. Having Scout as the narrator allows Harper Lee to highlight the gender inequity through a youthful unbiased perspective. The chauvinisticRead MoreTwo of a Kind- When History Meets Literature: the Similarities of a Difference1397 Words   |  6 PagesTwo of a Kind- When History Meets Literature: The Similarities of a Difference Prejudice. Stereotypes. Discrimination. Racism. These standards are four of many injustices that fuel the world today. They play a major role in much of America’s history and even more so in its literature. A historically significant event that demonstrates these characteristics is the integration of the Little Rock Nine in 1957 at Little Rock, Arkansas. The Little Rock Nine were the first nine African-AmericanRead MoreEssay about Prejudice Runs Deep in To Kill A Mockingbird1650 Words   |  7 PagesPrejudice Runs Deep in To Kill A Mockingbird    To Kill A Mockingbird takes place in small town Maycomb, Alabama, a depression era town where people move slowly and twenty-four hours seems longer.   The narrator of the story is a six-year-old girl named Jean Louise Finch, a tomboy who hates wearing dresses and goes by the nickname Scout.   Scouts being a tomboy is of no little significance because while we are treated to a sweet and affectionate portrayal of Maycomb at the novels opening,Read MoreTo Kill A Mockingbird Racism Analysis1348 Words   |  6 PagesHarper Lee wrote, â€Å"To Kill a Mockingbird† during a racial period in her home state of Alabama. This was when the South was still segregated, forcing blacks to use separate facilities apart from those used by whites. The Civil Rights movement started to become more active when Rosa Parks refused to give up her seat on a bus in Montgomery, Alabama, in 1955. During this period, Martin Luther King, Jr., became the leader of the movement, and the issue began to gai n serious national attention. This isRead MoreInate Evil to Kill a Mocking Bird and Lord of the Flies Essay877 Words   |  4 Pageshumans to do good and evil portrayed in the novels To Kill a Mockingbird by Harper Lee and Lord of the Flies by William Golding (title subject to change) It is generally known that human beings have the power and the means to help and love one another as well as the complete opposite in hatred and destruction. These two novels deal with the theme of good vs. evil in their own respective ways. One concentrates on the affect of discrimination and negligence and naivety that allows people to respondRead MoreThe Depiction Of Evil And The Heart Of The Story Of Kill A Mockingbird By Harper Lee Essay1266 Words   |  6 Pagesit, evil has remained embedded within our society. Even in many classics in literature, the depiction of evil as the driving force and the heart of the story are common; this includes Harper Lee’s bestselling novel and social commentary â€Å"to kill a mockingbird†. Harper Lee creates and develops the book to comment on the negative, but also the positive aspects of society. One of this includes the development of the reader s understanding of man’s capabilities to do good but also evil. Through the Read MoreForensic Science: Then versus Now1281 Words   |  5 PagesForensic Science Then Vs. Now In To Kill a Mockingbird by Harper Lee, a 25 year old African American named Tom Robinson was wrongly accused of rape by a white 19 year old woman named Mayella Ewell. Mayella Ewell accused Tom Robinson of rape to cowardly cover her attempt of seducing Tom. What Mayella did, kissing a black man, was an act of breaking a taboo topic by a society of a small Alabaman town in the 1930s. The defendant, Tom Robinson, was sentenced according to the testimonies of the plaintiffsRead MoreThe Reader Through Representation Of Social Justice1854 Words   |  8 PagesTo Kill A Mockingbird: Positioning The Reader Through Representation Of Social Justice To Kill A Mockingbird is an infamous novel in relation to the ideas of social justice and anti-racism, which the author conceptualised throughout the text. Through the use of symbolism, character vocabulary, and setting, as representation of the deprivation of the four key points of social justice; equity, equality, freedom, and human rights, the author, Harper Lee, positions the reader of To Kill A Mockingbird

Being a Professional Teacher Free Essays

â€Å"Education is a powerful weapon which you can use to change the world† –Nelson Mandela- The term education above is having so powerful role for human’s life described by Nelson Mandela, President of South Africa. It means that education has a very important role for everything in this entire world. No human beings are able to survive properly without education. We will write a custom essay sample on Being a Professional Teacher or any similar topic only for you Order Now Education tells us how to think, how to work properly, how to cook, how to survive, how to make a decision, etc. through education only one can make separate identity. It is the most important thing besides our basic needs such as: Clothes, food, shelters or houses. For the first we learn to interact each other, as we know that we are social creature created by God. We learn to make friends because of education too. Since we were enrolled to a school by our parents, we didn’t learn only alphabet, number, reading etc, but we also made friends. We interacted with them with teacher. It shows us how important the role of education is. According to Wardiman Djoyonegoro, the ex of Ministry of Education affair â€Å"At least there are three aspects which are able to develop education properly. ) facilities, 2) The quality of the books, 3) professional Teachers and educational staffs†. From the above explanation from Wardiman, I ound it interesting to write about professional teacher and why teacher is being favorite job for me. From Dutch colonization era, there have been the term teacher, so close, so important and seems like spearhead rath er than just â€Å"a smart and experienced people†. They’re so sharp, so kind even so hard. But that’s a teacher. Being a professional teacher is so interesting and will be respectable. But it’s not as easy as tearing a paper. It needs a lot of sacrifices, morally and materially. This country needs so many professional teachers and staffs. So that educational development will be as wonderful as snow in the desert. Here some characteristics of professional teacher: Teachers should have a load of energy for their students. They care the students in every conversation or discussion they make with the students Having obvious purposes. They know the purpose each their lesson they will give and work all out to fulfill the purpose. Having a good creativity to make the students discipline and having a good class management They are able to communicate with the parents and also keep in touch with the students’ parents. They have a high hope from the students and encourage students to have a good achievement. If we have applied those all, surely we are being favorite teachers and will be respected by all. This is the reason why teacher should be our favorite job. Being a teacher is my decision when I enrolled to my collage STKIP PGRI Jombang. I decided to be a teacher when I’d graduated from this collage. When I was child, my mom told me that the smartest people is teacher. The president became a president because of teacher. On that time I just imagined how wonderful they are and I decided that teacher would be my dream when I grew up. Hat’s only a piece of funny thought of mine. Now I realize I should be a professional teacher. Why? Looking back at the educational system of Indonesia, it’s so heart-touching when I see there are so many children have no chance to going to school, especially in remote area. Education now seems just for the high class people. Although there have been a law rule in UUD 1945 about Educational budget is 20%, education is free for the poor people. Thos are so far away if we look back the education in remote area. So how come the government does ask to the citizen to have higher education if the fee is not payable? That’s why I really want to be a teacher in remote area especially. At least I can contribute for my beloved country although I’m not a soldier or police who keep this country. How to cite Being a Professional Teacher, Papers

Strategic Marketing for Hospitality and Tourism

Question: Analyse the strategic marketing for hospitality and tourism. Answer: Introduction: Obtaining a strategic marketing plan is one of the prerequisites in todays business world to have an inclusive competitive advantage over the competitors. Novotel of Sydney, Parramatta is one of branch of the AccorHotelsgroup (Accorhotels.com 2016). It is operating in this region with a commendable success. The report will discuss its features and market position with a comparison with its competitors. Features and services: Novotel Sydney, Parramatta is a four star rated hotel. It has the modern room services. The Novotel Sydney, Parramatta is also offering its customers the availabilities and amenities of the suit service. Here the rooms provided to the customers are equipped with the flat-screen TVs, free Wi-Fi services. In addition to that, the rooms are operational with the facilities of preparing tea and coffee. here the Suites are provided with the lounges with sofa beds. Novotel Sydney, Parramatta also have upgraded quarters add kitchenettes and whirlpool baths (Kucukusta et al. 2013).the hotel is offering a 24/7 service to the customers. Here, the kids up to the age of 15 are facilitated with the free of cost staying with their parents. The hotel is also offering its customers comfortable restaurant/bar, an open-air pool and a hot tub. Here the customers can also get an event space for their celebrations or occasions, a gym and a steam room. Here a convenient parking is also available to the gue sts. The brand: As mentioned by Chalenon and Moalla 2013, the Accor is the one of the leading operators in the hospitality business in the world. Novotel Sydney, Parramatta holds the tag of this company. Accessibility: The hotel obtains a great competitive advantage over its competitors for its position. It is located at 350 Church Street, Parramatta NSW 2150. It is positioned in the nightlife-rich neighborhood of Sydney (Accorhotels.com 2016). It greatly accessible from the city as it is only 11-minute walk from the Parramatta trainstation. In most of the online surveys carried out by various researchers the customers have rated the hotel a high rank for its great accessibility. Target markets: The target markets of this hotel are the clients with the corporate requirements like (arrangements for meeting or conferences) and the customers who are hoping to have a luxury leisure time. Pricing and revenue management: The Novotel Sydney, Parramatta is targeting the corporate, high end and upper middle class group of customers. They are providing a luxurious service to their customers. Therefore, they are following a premium pricing strategy (Chalenon and Moalla 2013). The marketing tools: Novotel is following an online marketing strategy. They are available in social networking sites and their website is offering the customers a comment page as a communication channel between the customers and the hotel (Verboz et al. 2013). Radio and newspaper is also working as their marketing tools. Their marketing strategy includes a commitment to sustainable tourism. The distribution: The hotel is offering their service with online, telecom and in person basis. The confirmation can be done over phone or e-mail services. The guest benefit: The USP of this hotel is the 24/7 service and the state of the art rooms. The location is a benefit for the customers. The hotel has a natural lighting and green plants. They are provided required assistance all the time. The staffs are efficient and experienced (Verboz et al. 2013). HRM: It is providing a god staff training to ensure better customer service and low turnover rate. The competitors and a competitor analysis: Within the same region, there are hotels, which are offering almost the same services. In Sydney, there are a number of hotels with share the same rating. Hence, it can be said that a tough competition is present. With the help of the Porters five forces model the competitive setting of the hotel can be discussed: Power of suppliers: The suppliers hold a lower power. The hotel has most of the resources. Power of buyers: The Power of buyers is high; they have a number of available choices. They can switch to the low cost hotels (Kucukusta et al. 2013). Threat of substitute: The power is high. A number of substitutes offering the same services are available. The Novotel has to make differentiation in pricing and services to obtain a competitive advantage. Rivalry among competitors: A high rivalry is present here. It is leading to a slow growth. The hotel is facing a challenge in stating out. The hotel should opt for opening an economy service to expand its market share. Threat of new entrants: Here the threat is low as the company is operating in the high-end industry. Not many entrants have to be faced, as it will require a large amount of capital. However, the new entrants will not be able to disrupt the demand and supply chain as the service differentiation is limited in this industry. The economy of scale is high and the high switching cost restricts the threats of new entrants (Chalenon and Moalla 2013). Conclusion: Thus, this discussion provides a picture of Novotels market strength. It is a four star high-end hotel with a marketing strategy of sustainable marketing. It is providing them a great competitive advantage over its competitors. References: Accorhotels.com. (2016).Book Hotel Online - Best Price Guarantee - AccorHotels.com. Chalenon, L. and Moalla, E., 2013. Establishing foreign subsidiaries: the Accor group.Management of Multinational Companies: A French Perspective, pp.99-110. Kucukusta, D., Mak, A. and Chan, X., 2013. Corporate social responsibility practices in four and five-star hotels: Perspectives from Hong Kong visitors.International Journal of Hospitality Management,34, pp.19-30. Verboz, S., Bucak, T. and Atay, L., 2013. Product Differentiation in International Accommodation Establishments: The Case of Accor Hotels.Consortium Journal of Hospitality Tourism,18(2).

The Age of Unreason by Charles Handy free essay sample

Critical review of work on organizational theory: learning, leadership, open systems, computers. Charles Handys book, The Age of Unreason, examines the nature of learning and applies Handys insights into the prices of learning to the business organization. He indicates that the normal way of thinking about learning is wrong and that, instead, a different conception should be imposed, a conception more in keeping with a progressive form of learning that would benefit the organization and the individual alike. Handy also sees a particular need for making this change at this time, given the changes he sees coming over the business organization in light of new technologies and other changes in the workplace. Society needs new kinds of organizations, new approaches to work, and new forms of education to cope with the changing nature of society. Handy is in many ways testing the boundaries of existing organizational theory, and his own approach can be seen as a

8 Pro Tips on How to Write a Breathtaking English Speech Essay

8 Pro Tips on How to Write a Breathtaking English Speech Essay 8 Pro Tips on How to Write a Breathtaking English Speech Essay A speech is similar to an essay, except that a speech is meant to be spoken, while an essay is meant to be read. In fact, most speeches are usually essays that are read aloud, with a few changes made to keep the audience listening. If you wish to write a good English speech essay to keep your audience engaged till the end, here is a list of good speech writing tips that you can follow: 1. Plan the Speech Before getting down to writing a speech, first you should plan it considering the occasion, the audience, the tone and the duration. Speeches can be informal, formal, sombre, humorous or business-like, depending on the event and the audience it is required for. 2. Pinpoint the Main Theme Next, you have to identify the main theme of the speech, and how you are going to deliver it to the audience. If it is a wedding speech, the main theme would be congratulatory, while for business speeches, the theme could range from the launch of a new product to company results. 3. Gain Attention Make the opening lines of your speech interesting enough to make people want to listen to the whole speech. You can use a joke, quotation, an anecdote, an assertion or a thought-provoking question while drafting the introduction. This intro should not be longer than 30 seconds. 4. Make a List of the Points You Wish to Cover Just as you write informative essays, make a list of the things youd like to cover in your speech. Remember that the main goal is to involve the audience, thus, you should mull over the hot point. 5. Organize This List Arrange the collected points, so that they support each other. Add or remove points, as required, to make the overall theme of your speech clear. Also ensure that the speech does not exceed the time limit. 6. Main Content The main content of your speech is nothing but a smooth transition from one point to another. You can use jokes and anecdotes between the points to maintain attention and keep the audience from dozing off (which often happens during the long speeches). 7. Write the Conclusion The conclusion of the speech should be just as strong as the introduction. You should summarize the points you have spoken about in your speech, before wrapping up with the comments or questions that will force your listeners thinking and talking about. 8. Most Speeches Go through a Number of Drafts, before They Are Finally Perfect While drafting your speech, first write it out in full, before putting it away. After some time, go back to it, evaluate it, and make changes if they are needed. Write as many drafts as you need, until you are totally satisfied with your speech. Now your impressive speech is ready for the big occasion! Need speech writing help from experts? Visit our service.

Canadians, Mexicans, and Usonians

Canadians, Mexicans, and Usonians Canadians, Mexicans, and Usonians Canadians, Mexicans, and Usonians By Maeve Maddox I have the good fortune to live within a thirty-minute drive of Crystal Bridges, one of the world’s few major art museums to specialize in American art. Or should I say, â€Å"Usonian art†? Usonian is a new word to me. It does not appear in either the OED or M-W. I read it for the first time in a news story announcing the acquisition of a Usonian house that is being dismantled in New Jersey to be transported and reassembled on the 120-acre grounds of Crystal Bridges. American/Usonian architect Frank Lloyd Wright used the word to refer to his vision for New World architecture that would be free of previous architectural conventions. Wright’s first use of the word was in 1927: But why this term America has become representative as the name of these United States at home and abroad is past recall. Samuel Butler fitted us with a good name. He called us Usonians, and our Nation of combined States, Usonia. Wright misattributed the term Usonian to Samuel Butler. In fact, the word’s first appearance was in 1903, in the writings of James Duff Law. He proposed the term as an adjective to describe the residents of the United States: †We of the United States, in justice to Canadians and Mexicans, have no right to use the title Americans when referring to matters pertaining exclusively to ourselves.† L.L. Zamenhof, the creator of Esperanto, had similar ideas. The Esperanto word for the United States–first used in a speech at the 1910 World Congress of Esperanto in Washington, D.C., is Usono; the Esperanto word for an inhabitant of the U.S. is Usonano, and the adjective is usona. Wright’s â€Å"Usonian homes† were designed to be affordable to middle-income families; they were small, single-story dwellings without a garage or much storage. Wright coined the word carport to describe the covered unenclosed space in which to park the family car. Jacobs House, thought to have been the first of about sixty Usonian homes designed by Wright, was built in Madison, Wisconsin in 1937. The buyer, Herbert Jacobs, challenged Wright to design and build a home for $5,000. Using recycled bricks, Wright kept construction costs to $5,500. Note: In 1937, the average annual wage in the U.S. was $1,788; the average cost of a new house, $4,100; the average price of a new car, $760, and annual tuition at Harvard University, $420. Perhaps speakers in the United States who wish to avoid offending the other inhabitants of North and South America by using the word American to refer to themselves alone could soothe their consciences by adopting the word Usonian. To try it out, I played around with some movie titles: A Usonian Werewolf in London Captain Usonia Usonian Beauty Usonian Graffiti Usonian Pie Usonian Psycho Usonian Reunion Usonian Hustle The change would take some getting used to. But then, since so many people are complaining nowadays that the country is not what it once was, maybe it’s time to adopt a new demonym. Note: Demonym is another word that hasn’t made it into the OED or M-W yet. From the Greek word for â€Å"populace,† a demonym is the name applied to a person according to country of origin. For example, French, Latvian, Canadian. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:The Royal Order of Adjectives Ten Yiddish Expressions You Should Know30 Nautical Expressions

Business IT operations Essay Example | Topics and Well Written Essays - 500 words

Business IT operations - Essay Example company had certain advantages namely the turnover period has reduced, the delivery and lead time is reduced, maintenance of database is easy, feedback related to demand and supply has become more reliable and fast, etc and all these factors have helped the company to know the latest trends in market and customers’ demand. It helps the company to compete with quick changing environment where competition is increasing every day. It also helps in processes related to decision making of how to make customers more delighted and how can they customize their products so that profit increases with reduction in cost. Implementation of technology has also helped FYC in reduction of overall cost incurred in a selling process. Knowing mere about changes is not sufficient, what is important for an organization is distribution of this information efficiently so that the workforce who works in operation level knows the changes in time and can implement it. CAD and 3D technologies are being used for manufacturing modern customized products. Nowadays â€Å"green design† is in trend. Product demands are span over a huge range and increased customization (Enterprise and Industry, 2008). For this workforce need training and sharing of ideas. Furniture manufactured is basically of two types: ready - to – assemble (RAT) and factory finished. Manufacturing process consists of purchase of raw materials, deigning process with 3D technology, engineering of the manufacturing process. Manufacturing can also be computer - aided manufacturing and robotics (Hoovers, n.d.). In the manufacturing department, the various divisions include division for cutting parts, division for technical overview, and division for assembling parts, division for polishing and also division for reengineering. All these divisions have to work hand in hand. They should know the progress taking place in other departments so that they can maintain the pace according to the requirements. Both horizontal and

An appeal letter Essay Example | Topics and Well Written Essays - 1250 words

An appeal letter - Essay Example Each essay would be further discussed in the following paragraphs. Moreover, this appeal shall justify how the three essays achieved the goals set for this portfolio. â€Å"A Response† The â€Å"A Response† essay discussed the comic â€Å"AD: New Orleans After The Deluge† which was written by Josh Neufeld. This essay focused on summarizing and identifying the writer’s strategies and analyzing the work specifically its format, topic, context, distinctions and questions. In addition, the response essay elaborated on how the arrangement of pictures and texts affected the understanding of the readers. The following paragraphs shall prove how the essay was able to critically analyze the work by Neufeld. In a scene from the comic, the writer was able to clearly portray the significant difference between the policemen and the ordinary people. On page 135, two images show how well the policemen were dressed, which indicated their high status in the society (Neufel d 135). However, the ordinary people appear unwell, hungry and thirsty. An outstanding theme is shown in the comic as shown by the writing attitude and layout of the author. It appears that the government was not giving much attention to providing its citizens with the basic needs for mere survival (Neufeld 135). In fact, thugs were the ones helping the people after the deluge rather than the government’s operatives. The people affected by the deluge appeared to have an overall mood of sadness and hopelessness. Men were not even able to shave their beards or clean up the trash. Towards the scene where the people realized they were meant to be left to die, their sweaty appearance indicated how nervous and uneasy the people were. Moreover, the sweaty lady who was smoking also indicated anxiety and showed how uncomfortable the situation is, both physically and psychologically (Neufeld 143). Even worse, the same lady was a well-educated guidance counselor. However, her actions, s pecifically cursing and smoking, showed how intolerable the situation is for her. As the story ends, it appears that nothing was actually accomplished for the welfare of the people (Neufeld 153). The people were left to die, which in itself raises the question â€Å"Why would the government leave the people to die?† It appears that the story aims to show that the government only cares for the rich and not the poor who are in greater need of help. The rich were able to help themselves escape the deluge through cars and planes, while the poor were left in the scene to suffer and cope up with the situation and environment. Furthermore, the government did not really do anything to aid the poor; instead, they were left to die. Clearly, this essay was able to analyze the work by Josh Neufeld in detail. First, a brief summary was provided in the opening paragraph. The developing paragraphs were able to discuss indirect meanings that were hidden in the way the author wrote and arrang ed the texts. In addition, the essay also elaborated on the format, context, strategies, and questions. â€Å"The Solution† â€Å"The Solution† essay elaborated on the article written by Peter Singer entitled â€Å"What Should a Billionaire Give - and What Should You†. Similar to the earlier essay, a brief summary was also provided in the opening paragraph of â€Å"

Moral Dilemas Essay Example for Free

Moral Dilemas Essay This situation is a moral dilemma because Captain Ericson has to make a very hard decision, to either destroy the u-boat whilst killing the men in the water or to save the stranded men but risk future trouble and destruction by letting the u-boat go ie it is a situation to which his everyday morality cannot identify a solution. The ethical principles in this situation are very simple but it is very hard to determine what is best for everyone. If you sink the u-boat and kill the men you may have saved the lives of thousands of people in the future but at the same time you have slaughtered 40 hundreds of your own men who have done nothing but fight for their country. Having said this if you leave the u-boat and save your comrades from the water you have saved the lives of a few men but risked the lives of tens of thousands in the future. By destroying the u-boat he is obeying the principle of the military duty of an officer to his superiors and his country by destroying the enemy, and I quote attacking at all costs. On top of performing his military duty by getting rid of the u-boat he is likely to save the lives of the men on convoys that would be threatened by the same u-boat if it were not destroyed. Ericson shut and battened down his mind because it is human nature to doubt a decision directly after having made it; this is done because of our need for perfection. And so Ericson did this because he did not want nor could he allow doubt to enter his mind for even a second for fear of inaccuracy in judgement and failure to carryout his decision with precision. Also in order to be at ease with his decision he constantly needs to reassure himself that it was the right choice and this would be extremely hard to do if he constantly had doubt creeping into his head. Also he needs to block out all human emotions and pity for those men in order to make the correct decision. Some would argue that Ericsons actions were completely irrational because instead of avoiding violence and death which would have spared many lives he went ahead with his military instinct, as a result killing many men both English and foreign. Some would argue that he had the chance to come out of the situation without a slaughter on his hands, which according to the religious man would have been the moral thing to do. However we must ask ourselves what we are doing in a war if we are not prepared to make a decision based in military procedure and ethics for the greater good. Therefore from my point of view I feel that Ericson made a responsible decision taking into account the factor of the safety of other men in an extremely pressured situation, a situation which thankfully I will probably never have to make nor do I feel I would have the strength nor the character to make a well balanced decision and stand for the consequences. His decision may not have been the right one but there are always going to be people with different points of view on things but whether it was the right one or not is not really relevant nor should it be dwelt upon as everyone makes mistakes at some point in their lives. In this case it was his decision to make because his superiors obviously thought he was the right man for the job, not without reason and so he made the decision under extreme pressure and in a situation which did not have many alternatives which he had been appointed to make following not moral procedure but military procedure as is the custom during. And so taking all of this into consideration I personally feel he did the right thing. As always with a question like this we must consider both arguments. To be honest we cannot establish whether Ericson is a good person or not, as the case may be simply by examining one event as people make mistakes, that is what makes us human. Having said this there is no real reason to assume that his actions were a mistake and that he acted wrongly. On the contrary I feel that Ericson did exactly what a man in his position should do. He acted only after he was sure and only after taking into account the consequences of his actions and in this case he clearly felt that he would be acting for the greater good. In war it is the norm to sacrifice one man for the safety of hundreds of others and I feel that even thought his theory is not religiously moral it is still correct because in a time of war we have no time for things like moral issues, its either kill or be killed, the enemy will shoe no mercy so why should we. Therefore I do think that he is a good person as I simply think that he is a very stressed out man in a very difficult situation with the lives of hundreds at his mercy trying to do the right thing which is military procedure which he would have been taught; kill for the greater good. Having said this a religious man would say not necessarily that he is a bad man but that he made the wrong decision in this case because instead of avoiding murder which although is lisenced in war is morally wrong. He would look much deeper into the emotions of those men in the water which is exactly what military school trains you not to do, mixing emotions with actions can get you confused and in a military situation this can make you weak and vulnerable. Therefore in conclusion I think it is fair to say that we cannot really establish whether he is a good man or not but that according to some peoples views he made the wrong decision.

The Red Badge of Courage :: essays research papers

The name of this book is The Red Badge of Courage, and it was written by Stephen Crane in 1894. It is about a physical and emotional pain that a solider of the Civil War might have went through. The soldiers pain comes from all of the horrible things associated with war. The main character, Henery Fleming, joins the Union army dreaming of the heroic things he will accomplish. At the beginning of the story, he thought that war was a beautiful thing, he thought that it was not such a big deal, but has the story develops, he discovers that war is not so great and becomes real unsure of himself. Henry then meets up with his friend Jim. Then halfway through the book he confronts his cowardice and gains a sense of duty and responsibility. When the novel ends he has conquered his fear., and he is able to prove to everybody that he is really not a coward. Later in the book, Henry meets Wilson, the loud solider, who I think represents the two sides of human nature. Wilson is a mean and tough guy that no one likes and then towards the end of the book he finds that he really cares about Henry. While Henry is dealing with all of his emotions that are moving into war, he finds the friend he needs among his comrades at the war. The book Red Badge of Courage has a very deep meaning because it gives great detail about the hardship of war, the physical and emotional side of it. It shows how a young solider of the Civil War would have felt and also it shows all his fears. It also shows with great detail what was war like in that time. This book is not just about war and the fighting, the book gives very important facts about the camp and the other soldiers that Henry Flemmings interacts with. It tells how soldiers break down in war and that all of them are heroes at sometime in the war. All of the characters in the Red Badge of Courage represent some aspect of man either physically or emotionally.

Hunting life Essay

Throughout the pastoral poem, there are several different symbols. The symbols I used were deer, dreams and fear. The deer symbolizes a trophy. I used it as a trophy because if you get your winning deer then that means you have gotten out of this small town and moved onto bigger and better things. Another symbol was dreams because the only way to be able to follow your dreams is to actually be successful and get away from the town/area that is holding you back. Last, I used fear because you get scared to actually take control of your future and to take control  of your dreams to get away and be successful in life without being judged or held back. These symbols were used throughout the entire pastoral poem and relate to real life. Death and Mourning The theme that was used in my pastoral poem was death and mourning. Death is used by the symbolization of the deer. Even though the deer did not physically die, it shows the death of getting out of town. Being in this small town shows that you cannot go out and see what you want to see or pursue your dreams because you are stuck. This is causing you to die on the inside. Mourning is incorporated into this pastoral poem by dreading not â€Å"killing† the deer. This is because if you would have just killed it you would be out of this town but now you really are stuck until you â€Å"kill† it. Death and mourning is shown throughout this pastoral poem as the theme. Grove 2 Hunting Life Silence all around deep in the woods. Isolated for the good sitting in my tree stand, Up in the tree stand waiting for my deer,But after several days I am beginning to fear. Aside from the fear, the fear of not getting my deer, I think about life and embrace silence, While dreaming about succeeding as I breathe in the cool air. As I sit in my tree stand I finally think I hear a deer. Slowly I raise the gun to my chin, getting him centered in my sight. That kill shot is right there. I cannot help but to grin because I have been waiting so long. Waiting so long in my tree stand for my deer. So I take a deep breath, let it out and squeeze. Adrenaline has now gotten the best of me. Shaking, thinking and hoping to please, And then I see the monster is instantly down. I fly down my stand, run to his side and kneel in the blood, He is my 10 point prize. But then I realize this is just a dream, The dream of actually getting anywhere. Grove 3 In this town you can only dream, Dream of succeeding and getting away from this life. Silence is always the key, Keep quiet, breathe in the cool air and maybe you will get your prized deer.

Recommendation for Starbucks Coffee Company Essay

INTRODUCTION The purpose of this report is to conduct market analysis and recommend appropriate marketing strategies for Starbucks Coffee. In the report, we will first look into Starbucks’s goal, its product and markets. Then we will look into the key actions and decisions that lead to the success of the company. After that, we will discuss the issues that Starbucks is facing in this competitive global market. For each strategic issue, appropriate marketing recommendations for the company are made respectively. BACKGROUND AND SITUATION ANALYSIS Starbucks Coffee starts in 1971 with a single store in Seattle’s Pike Place Market. Today, they are privileged to welcome nearly 35 million customers on a weekly basis, in more than 12,000 stores around the world. (www.starbucks.com) Starbucks’s goal is to become the leading retailer and brand of coffee in each of its target markets by selling the finest quality coffee and related products and by providing each customer a unique â€Å"Starbucks Experience†. â€Å"Starbucks Experience† is a third place after home and work with superior customer service, clean and well maintained retail stores which reflect the personalities of the communities in which they operate. Starbucks strategy for expanding its retail business is to increase its market share mainly by opening additional stores in existing markets and to open stores in new markets. In support of this strategy, Starbucks opened 1,040 new company operated stores in fiscal 2006. (www.starbucks.com) During fiscal 2006, Starbucks Coffee Company operated retail stores accounted for 85% of total net revenues. (Starbucks Annual Report 2006) In addition to company operated stores, Starbucks works with certain carefully chosen  business to operate licensed stores in various places. Its strategy is to reach customers where they work, travel, shop and dine by establishing relationship with people that share the Company’s values and commitment to quality. These relationships take various forms, including licensing arrangements, foodservice accounts and other initiatives related to the Company’s business. Licensed and Foodservice stores can be found on college campuses. Customers can enjoy their Starbucks in select supermarkets, hotels and military bases throughout foodservice venues around the world. During fiscal 2006, specialty revenues accounted for 15% of total net revenues. (Starbucks Annual Report 2006) Starbucks also recently has strategically sold coffee and tea products through other channels such as supermarkets, or non-traditional retail channels such as United Airlines, Marriott International, Holland-American Cruise Line, and Department Stores. MARKET ANALYSIS To achieving growth and making profits, Starbucks started to go international since 1996. International connections can build a strong foreign presence which helps to increase brand recognition and also increase the domestic business. The more stores Starbucks has around the world, the more loyalty and familiarity can be built among its existing and potential customers. The following are the macro environmental variables which are likely to impact Starbucks when going international:- _GEOGRAPHICAL FACTORS_ Starbucks has carefully analyzed various strategies for the placement of its stores. They have developed cost-saving options for these stores to meet the need to adapt to each geographic region. They also need to consider the tastes and preferences of each area. For example, customers in New Orleans prefer their bagels toasted and those in Atlanta require more seating for a â€Å"social† coffee break. _DEMOGRAPHICAL FACTORS_ Starbucks begin in US, which is the sector we are examining for demographics. As of July 2005, the population of the U.S. was estimated at 295,734,134 (CIA World Factbook). Population facts are important to Starbucks because they can give Starbucks valuable statistics, such as US population base per Starbucks store. People ages 15-64 make up the largest percentage of the population (67%), and therefore will have greater control of the market than any other sector (CIA World Factbook). This implies that the most important target market for Starbucks are people within this age group. The two largest ethnic groups in the U.S. are white 81.7%, black 12.9% and Asian 4.2%. (CIA World Factbook) The ethnic background is important to a company because it influences tastes, trends, perceptions, values and beliefs of an individual. _ECONOMICAL FACTORS_ Estimated GDP in 2004 was $11.75 trillion. GDP real growth rate was 4.4% (CIA World Factbook). The growth rate of GDP suggests that the economy is growing, and therefore there is opportunity for Starbucks to expand business. A very large per capita purchasing power parity of $40,100 suggests that Americans have the opportunity to buy specialty coffee drinks from an expensive, quality-intensive organization such as Starbucks (CIA World Factbook). _3.4 TECHNOLOGICAL FACTORS_ Strategic issues that will challenge Starbucks in the future are related to their tight control and lack of flexibility, organizational structure, and diversification. First, Starbucks is vertically integrated as they buy and roast the beans, ship them to the stores, produce, and sell the coffee. They may face difficulties or have to raise the price of their coffee if the cost of raw beans increases, or there is a decrease in available labor. The second issue is that they are centralized around controlling all steps of the distribution process, entering into joint ventures which may lead to quality control issues in locations. Another issue is the ability for growth. Starbucks will continue to grow in their core business, but the more they spread into international and joint ventures they will face increased quality control problems. _3.5 POLITICAL AND LEGAL FACTORS_ The Los Angeles city council was considering an ordinance that would require licensing of coffeehouses open past midnight. This demonstrates how government exertion can prove unprofitable for the business. Furthermore, anti-trust laws might prevent Starbucks from future expansions, since the company is not owned locally as with other franchisers. Other human-rights activists or organizations can potentially voice their concerns about the business’s process, such as how the leaflets concerning under-paid Guatemalan eventually forces Starbucks to establish several codes for treatments of its foreign subcontractors. _SOCIAL CULTURAL FACTORS_ Nationalism and cultural differences may result in recurrent problems on resource availability, product quality consistency and costs, which effect adversely to foreign operations. For instance, due to its population and potential of growth, China represents a grate opportunity of market. In the past, coffee was considered as a Western bourgeois commodity in China and people are used to have tea instead. Coffee doesn’t go well with Chinese food and culture as well. Until recently, the market research shows the country’s coffee drinking has doubled in the past four years. (www.marketwatch.com/news) Nevertheless, it still only amounts to about one cup per person per annum and the brand typically is instant Nescafe. Starbucks strives to create a unique culture with a passionate interest in changing a simple commodity into an addictive gourmet delicacy and meet  individual market wants and needs without compromising Starbucks’s brand image and culture of the company. STRATEGY RECOMMENDATIONS Starbucks’s competence in the style of stores and creative coffee drinks has propelled it to the front among coffee retailers. Starbucks is not just stands for a cup of fresh and nice coffee. Starbucks is about the passion for the soul of people, quality product, excellent customer service and the experience and understanding of the culture of coffee. In the following paragraphs, we are going to analysis the 4Ps (i.e. Product, Price, Place and Promotion) of Starbucks, followed by appropriate marketing strategic recommendations. _PRODUCT_ Premium Product Strategy Starbucks has been committed to sourcing the highest quality coffees around the world. It only purchases coffees that have been grown and processed by suppliers who meet strict environmental, social, economic, and quality standards. Starbucks is well-known for its exceptionally high quality coffees, care in selection, and expertise in roast (www.starbucks.com). Broad Product Differentiation Depending upon competence and innovation, Starbucks establishes its long lasting and profitable competitive advantages by broadly differentiating its coffee and coffee related products. Brand Image Starbucks combines its merchandizing strategy with its marketing programs to create and reinforce a distinctive brand image for its coffees. The company’s brand image strategy is reflected in its product mix, producing,  and sales and educational materials. What Starbucks stands for is a good cup of fresh coffee and the recognized brand worldwide. Recommendations: It is undeniable that Starbucks has a competitive advantage when it comes to quality, especially when compared to other generic coffee commodity. However, in terms of convenience, despite arduous efforts to establish Starbucks at every corner, there are still more supermarkets than there are Starbucks bars. Realizing the potential for this convenience sector of the coffee market, Starbucks should actively pursuing substitutes that compete in these areas, for example a pre-packaged drinks or offer tea in its shops as a preemptive measure to fight off any teahouse looking to steal away the coffee drinkers. Sometime Asia can be mistakenly seen as one culture by outsiders. It can be true somehow, yet to be successful in the region. The countries in Asia are totally different when it comes to culture, value, religion, tastes etc. Many Asians prefer for tea especially in China, a county of devoted tea drinkers who do not take readily to the taste of coffee. Starbucks should set different strategies and approaches for each market to make Starbucks’s experience to be part of the culture. To meet local tastes or preferences, Starbucks can act local, for example, by introducing alcoholic beverage fro special happy hour set in some countries or region. Traditionally Korea and China are huge alcohol consuming culture as well as coffee. High margin of beer, wine or cocktail may help Strarbucks match local tastes and preferences, most importantly, can boost its revenue. _PLACE_ Site Selection Starbucks stores are normally gathered in high-traffic, high visibility locations. It takes more than just location to be successful. Attracting  customers to Starbucks happens by providing high quality coffee and creating inviting, comfortable places that are conveniently located. These places should be those that add to the spirit of each community. Store Expansion Starbucks expands its stores by entering new markets wherever the opportunity exists to become the leading specialty coffee retailer. By the year 2006, its current location totals 12,440 worldwide (www.starbucks.com) Recommendation From past experiences, customer loyalties cannot be stretched or transferred to a new product or channel in a short time. Starbucks should expect a gradually change on its customers’ purchasing power and habits. Eventually, the Internet may reconfigure how customers think of mass-market brands. But that shift will take years to unfold and company leaders need to manager the transition with great skills. Therefore, Starbucks needs to make some change on its current e-commerce strategy. First, it may add more value to its value chain by expending its website function as a communication tool to link its stakeholders such as customers, suppliers, management and employees. Second, consolidate the public relation function. Starbucks.com is not only a window for online business, but also a window for building the company’s image and reputation. Third, keep online business on core products but maintain the products diversification as a long-term strategy, and implement it by gradually introducing new products one at a time. Last, to strategic ally with .com companies to expend its selling channels. Starbucks can setup online chat room to facilitate communication among its stakeholders. It may also create free email accounts to further spread its fame and consolidate customers’ loyalty. In addition, it can gradually add indirect coffee related products into its online sales collection, such as coffee machine. It may also want to introduce some online coffee tour package to provide cheap travel tours or hotel accommodation. In order to increase sales, Starbucks may also ally with .com companies to promote its  products. For example, to sign a sell contract with yahoo.com to carry Starbucks’ products. _PROMOTION_ Starbucks doesn’t have much conventional advertising because it found that there is too much competition for consumers’ attention in TV, radio and print media. Starbucks usually picks one or two charities or events that reach the community it serves. This will inspire people inside and outside the company and reinforce the company’s value and image. Starbucks integrates its corporate culture with its surroundings. At all levels of the Company, Starbucks partners strive to be good neighbors and active contributors in the communities where they live and work. It’s part of the Starbucks culture. It is the goal of Starbucks to involve partners as decision-makers, volunteers, and leaders in the initiatives they support. Recommendation To be a real global company, Starbucks can participate in or support local events, helping education in developing countries or community activities so that it can enhance its public relationship with those international markets. In most Asian markets, once it is perceived as a true partner or caretaker, its growth strategy might work just as in US market. _PRICE_ Best value offering By pricing its coffee competitively with the prevailing high-end coffee prices, Starbucks represents an attractive combination of price, features, high quality, good service and other attributes customers find attractive. Recommendation The fact that Starbucks prides itself in customer service, providing the â€Å"Starbucks experience† for the customer, means that the business is mainly customer-oriented, and thus translates to a strong customer’s power. Nonetheless, the greater the importance of the product’s quality or services to the customers, as is the case with coffees, there is little extent to the buyers’ price sensitivity. This indicates that as long as Starbucks maintains quality products and superb customer-service, individual consumers are unlikely to be able to exert their buying powers. Therefore, it’s good for Starbucks to maintain its prevailing high-end coffee prices. CONCLUSION It is no doubt that Starbucks is one of the most successful company in the world. They used a simply strategy, â€Å"connecting links between treating employees with dignity and respect and producing a good product and services.† That was the major factors that differentiate Starbucks from others and bring the successful to Starbucks. The future of Starbucks, which is in a fast-growth phase, is apparently to be successful and promising. However, those keys of success may not be applicable to tomorrow’s environment and in global market. Defending and growing a competitive position requires firmly built strategies based on its unique, valuable and leading capabilities and resources, rather than the products and services themselves, proactively responding to ever changing internal and eternal environment to keep fending off its competitors. Although currently there are no formidable competitors for Starbucks leadership in both international and domestic markets, it should not take it for granted for good. Tomorrow’s destiny of Starbucks should depend on its strategic capability to preserve and sustain its strengths, offset weaknesses, avoid threats and capitalize on opportunities. If Starbucks would correctly identify and deal with the issues under current and near future circumstances, it could remain excited about further growth and continues to be prosperous. List of References http://www.starbucks.com/aboutus/investor.asp http://geography.about.com/library/cia/blcusa.htm (CIA World Factbook) http://www.marketwatch.com/news Sandhusen, Richard, 1994, Global Marketing, Hauppauge, New York. Cateora, Philip R., 1996, International Marketing, Irwin, Chicago. Peter J. Buckley, Fred Burton and Hafiz Mirza, 1998, The Strategy and organization of international business, Macmillan Press, New York. Masaaki Kotabe, Kristiaan Helsen, 1998, Global marketing management, John Wiley, New York. Bryan Lowes, Christopher Pass and Stuart Sanderson, 1994, Companies and markets, Oxford, UK. Starbucks Annual Report 2006 (2006). Starbucks Annual Report. Seattle,WA., Starbucks Coffee Company.

International Environmental Analysis a Case of Tata Group

International Environmental Analysis a Case of Tata Group Tata is one of the Indian business giants that have been seen to expand drastically, acquiring different businesses abroad. These range from manufacturing businesses to consultancy services. For instance, Tata Motors (2006) acquired the truck division of the beaten Daewoo of Korea in 2003.Advertising We will write a custom essay sample on International Environmental Analysis: a Case of Tata Group specifically for you for only $16.05 $11/page Learn More Tata steel has acquired steel mills in many places including Europe. Tata Tea bought Tetley Tea in 2000 while Tata consultancy has spread its tentacles all over. In UK for instance, Tata employs at least 45,000 workers; Tata consultancy employs over 5000 staff while Tata UK is the country’s biggest manufacturer and employs over 40,000 workers. The steelworks at Stockbridge are currently under the ownership of Tata. In a recent business move, Land Rover which had earlier been taken by Tata launched the E voque, which is a mini sports utility vehicle. This is a vehicle that drew the admiration of many leading to placement of up to 20,000 orders prior to opening of its sale. This is just a glimpse of Tata’s spread of its tentacles. Tata’s Environment The internal environment includes its strengths and weaknesses in management, strategy, and products. In their internalization strategy, TATA envisages to always retain managers that were already in place in the acquired company and combine them with some senior managers from the Indian constituent. By retaining management staff of the acquired companies, Tata will be able to face the possible management challenges that would especially relate to human resources. Some of these challenges are developing HR initiatives to manage employee morale in a new environment and managing their productivity and insecurity (Shah 2006). The company also is keen on management development of the leaders. They have programs intended to improv e the skills of the managers. In its alliances, the company enhances product portfolios for the two companies (Greer 2002). For instance, it made an agreement with Fiat to build a pickup together that was designed for its Central and South American market in 2007. One of their weaknesses is that the passenger cars that offer Tata Motors are often produced on lower generation platforms which would not allow it compete strongly in a market where competition is strong. Tata has also not been able to enter luxury car segment even after acquiring Jaguar and Land Rover. This is perhaps because people associate it with heavy commercial vehicles. The external environment too consists of strengths and weaknesses.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The increase in oil products for instance can be considered to be a blessing in disguise, especially in America. As Tata corporatio n intends to introduce the low consumption Tata Nano. The economic challenges facing America calls for more jobs and the entry of Tata could not be such timely as now (Green 2002). In globalizing, Tata is a fast learner and takes its lessons from among others, Daewoo. It is able to diversify from metal to tea, from chemicals to hotels and several other lines of investments. One of the big threats is the shift from big cars to smaller compact cars that is becoming the trend of many manufacturers. The emergence of new technology electrical engine by Chevrolet is a looming threat. Since it is a home car, Americans might favor the Chevrolet over the Indian Tata even though they have the same specifications. The electric engine might also receive more attention with greater environmental awareness today. The company also faces serious problems in parochialism where the top management is dominated by Indians. The diversification could also be counted as a disadvantage; Tata seems to be dr agging both performing and non-performing sectors along. Some examples are Tata Teleservices and Tata Financial services (Windecker 2011). On the side of human resources, the challenge comes in developing equitable pay plans for individuals working in different countries. There would also need some extra knowledge in identifying and training expatriate managers to do overseas assignments and developing some human resource initiatives that will be directed towards workforce diversity, which means there would be need for diversity training programmes (Green 2002). There is a threat in TATA being a family business. It would seem also that its chairman, Ratan Tata, is one of a major investment himself. Replacing him would not be easy considering that he has led the company through major transformations right from its restructuring to innovations. Being a family business, it would mean that the other one in line is also a family member which raises the question whether this concept would continue working wonders in it internalization and its survival in the developed world markets. Rattan Tata retires in the end of 2012. There is no obvious heir of the business as Ratan has no children. If it becomes the end of a trend of inheritance, it is not yet the end of the company strategy and it will depend much on the direction in which the company is driven (Shah 2006). PESTLE Analysis of TATA In terms of entry barriers there may not be much lobbying to do to enter the American market even though they will have to have their cars approved by the appropriate agencies before they are allowed to enter. This may include some modifications as specified by the agencies. A company that is trying to keep a competitive advantage may not succeed well especially if they are also trying to be among the cheapest (Chaudhuri Muthukumar 2004).Advertising We will write a custom essay sample on International Environmental Analysis: a Case of Tata Group specifically for you for o nly $16.05 $11/page Learn More Even though the economic crisis can be used to market cheaper cars, Tata may have to adapt its strategy keeping in mind that this will also affect their business in other ways. For instance, the exchange rates, inflation, and GDP trends. This is a crisis in itself because the company might be considering the job creation it will bring through entering the market (Biswas 2005). Tata will have to look into the environmental footprint since there are current trends of higher environmental requirements. If their car is not environmentally friendly, it may receive a cold reception from an environmentally aware clientele. The company may therefore have much to do with corporate social responsibility (Nieuwenhuis Wells 2003). The company might need to do something about its image as compared to the home brands so as to counter the sour attitude or comparison of home versus Indian product (Encarnation 1982). Due to the presence of the electric Chevrolet Spark, more research and development will be required to bring such a product into the market if it will have to be competitive in the long run. Engine technologies are also changing fast and they need to adapt to this so that they do not become obsolete in the fast changing arena (Chaudhuri Muthukumar 2004). Indian policy towards investments abroad had always been a dilemma for the government. It was highly restrictive but in the recent times, investments abroad have been seen as India’s way of promoting its exports. The general guidelines that governed Indian company participation in joint investments abroad by 1995 had the following specifications: Only industrial ventures; the Indian participation could only be minority; there should be no cash remittances to start up the companies; There should be Indian participation in terms of machines, equipment and technical know-how; and the reserve bank of India should be the single window clearance agency and many oth er regulations (Encarnation 1982). All these guidelines were restrictive, reflecting that effort was to conserve foreign exchange. These policies were to ensure that the investments abroad would lead to increased export of Indian-made machinery. After 1995, the government policies were liberalized and it saw a wave of increased investments abroad. However, an annual ceiling of $500 million was introduced as a precaution. April 2003 saw the ceiling abolished and the companies were now free to invest abroad (Biswas 2005). In contrast to earlier waves of investments abroad, the current wave seems to be focused on developed nations like U.S and U.K. some investment projects are still directed towards other developing countries of the world (Agmon Kindieberger 1977). India is now in joint ventures in such areas like light engineering, oil and seed crushing, chemicals and pharmaceuticals, glass and glass products, commercial vehicles, cement and other manufacturing, consultancy and many other fields (Dunning 1981). Statistical evidence shows that most of these investments have taken the form of acquisitions.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Dunning’s theory Dunning’s theory of investment development path shows that outward investments and also inward investments create more structural development in the home economy as compared to the countries of destination. According to the theory, as a country develops it may be able to expand its industries further to neighboring countries or to other countries that are behind it in terms of development. As development becomes advanced, it becomes possible to invest even in countries that are more developed than that investing country (Dunning, Hoesel Narula 1998). It would be expected that after India liberalizing its policy, there would be more concentration on its domestic market instead of concentrating on other markets where percentage growth is lower than in India. The explanation could be that India seems to follow the theory of investment development path (Ruta 2005). These investments eventually culminate to India’s development. With India’s p reoccupation with foreign currency reserves, it would be expected therefore that the outward flow of investments will fluctuate with the level of foreign currency reserves (Bhat 1973). TATA’s UK Environment The UK market is highly influenced by the bargaining power of competitors. The presence of powerful competitors in the UK like Ford, GM, Toyota, Peugeot and others makes it a highly consolidated market. Intense price wars would therefore arise and necessitate differentiation of products (Windecker 2011). The bargaining power of the buyers in the UK market also characterizes TATA’s UK environment. Due to the high competition of the several companies in UK, buyers also have immense bargaining power. They have also in the recent times exhibited high level of bargain seeking behavior. One cannot also fail to recognize the bargaining power of the suppliers. Even with the consolidation of the vehicle manufacturers, suppliers groups have also consolidated and so car dealer s experience a lot of bargaining power due to the overcapacity problem. TATA’s UK environment is also determined by threat of new entrants into the market. There is future potential of Chinese manufacturers flooding the EU markets if there is no protection measures implemented in the near future. Even when the threat is minimized by the entry barriers of value, investment capability and product development, the globalized nature of the industry makes entry of new competitors not clear cut (Aggarwal Johann 1998). The UK market is characterized by slow pace of market entry. The high competition in the UK market means that the market window for Tata Motors is narrow. This may undermine that company’s success on this market (Shah 2006). Despite the threat posed by these challenges Tata could position itself strategically and not only concentrate on low cost cars but also SUVs since after market recovery, there would be high demand for them. They could also take advantage of the expansion of the EU market. Why UK? TATA chose UK due to presence of several favorable business and environmental factors like economic stability, medium entry barriers, growth of the car market segments and the future market expansion prospects into the EU, using UK as the base. Fast entry mode was chosen where there was establishment of contractual relationships with UK operating market agents through joint ventures (Windecker 2011). This would guarantee Tata fast market penetration and market knowledge. There was a negative aspect that had to be counterbalanced. The fact that Tata heavily relied on its Indian success undermined its competitive pressure. In order to counter this, Tata proposed to focus on building customer relations and enhance customer loyalty. A consideration is being given by Tata to come up with a SUV model to suit customers who are looking for sports type, environmentally friendly high quality but cheap cars. This is a large market that Tata could focu s on. It would use price as one of the attractive factors and this would work wonders for price sensitive individuals. In its strategy, the company will launch advertising campaigns to create awareness about the car. The company also intends to cooperate with different car dealers and develop e-commerce to ensure the products are available. In a very recent research study of Tata by a branch of its UK consultancy segment, some sustainability strategy tailored to the UK segment was proposed. The ten year sustainability strategy is designed to complement its growth and expansion. The areas addressed were steel, automobile, software consulting, chemicals, tea and other major interests it invests in. First, creation of a Tata Sustainability Solutions (TSS) was proposed. While much of its operational details will not be discussed here, TSS will ensure centralized consulting support for all business units, increased transparency, financial independence, and management development, ease of raising funds, strategic continuity and consistency of business practices. In this research it was suggested that when the support structures are in place alongside TSS, the initiatives that reflect each unit’s target market needs, business expertise needed and such variables can start being looked at. The initiatives should be tracked in aggregate by TSS perhaps with an exception of the Corporate Social Responsibility. All details should be addressed using a specific timeline to avoid jumping the gun. If Tata was to adopt such strategy, several current strategies could be affected right from human resource practices to operations (Windecker 2011). What does internalization mean to UK stakeholders? Even if capital gains are not channeled to the UK, accommodation of such investments as those coming from the East is crucial for its economy too. The advantages could be counted especially on job creation. Counting Tata only, it has been confirmed that there are 40,000 jobs in UK only coming from such an investment. This would mean that if the acquired companies were still under previous management, there would perhaps be downsizing owing to the poor performance of these companies. Allowing such foreign investments also brings in new ideas into already existing knowledge base (Shah 2006). Such investments also make UK the hub of activity in the EU and bring market not only for the foreign company products but also for home products. It brings business to such other industries like the flight industry, freight, outsourcing and others (Windecker 2011). The presence of competition also can be considered an advantage in that it brings product improvement, differentiation and makes prices affordable for the customers. Company standards also rise due to the competition bringing aspects like HR practices and services to a new level. All these combined are a plus to the local economy. The competition it brings can however be considered a negative in the sense that it takes business away from local producers. This compared to other advantages that foreign investments bring, can be considered as healthy competition (Green 2002). The stockholders are above all better positioned to benefit from the diversified investments. The internalization of companies especially from the developing countries of the East and their entry into the UK can therefore be regarded as important for the UK. List of References Aggarwal, R., and Johann, K., 1982. Foreign operations of third world multinationals: A literature review and analysis of Indian companies. Journal of Developing Areas, 17(1), 13-29. Agmon, T., Kindieberger, C. P., 1977. Multinationals from small countries. Cambridge: The MIT Press. Bhat, V. M., 1973. â€Å"Indian investment and collaboration in foreign countries.† In C. N. Vakil (ed.), Industrial development of India: policy and problems. New Delhi: Orient Longman. Biswas, S., 2005. Knowledge services sector to generate $ 200-b economy by 20. The Economic Times, New Delhi, 12 April, p. 16. Chaudhuri, A.R., and K. Muthukumar, 2004. The Worlds Ageing, and its an Old hand at Work All around You, The Economic Times, New Delhi, 15 June, p. 9. Dunning, J. H., 1981. Explaining the international direct investment position of countries: towards a dynamic or developmental approach. Weltwirtschaftliches Archiv., 117(1), 30-64. Dunning, J. H., Hoesel, V., Narula, R., 1998. Third world multinationals revisited: New developments and theoretical implications, in J. H. Dunning (Ed.). Globalization: Trade and foreign direct investment. Amsterdam: Elsevier Encarnation, D., 1982. The political economy of Indian joint industrial ventures abroad. International Organization, 36(1), 31-59. Greer, C. R., 2002. Strategic human resource management: A general managerial approach, 2nd edition. Singapore: Pearson Education. Nieuwenhuis, P., Wells, P. E., 2003. The automotive industry and the environment: A technical, business and social futur e. Cambridge: Woodhead Publishing Ruta, C. D., 2005. The application of change management theory to HR portal implementation in subsidiaries of Multinational Corporation. Human Resource Management, 44(1), 35-53. Shah, K., 2006. â€Å"The Dream Nightmare. The Economic Times. New Delhi, 10 June, p.7 Tata Motors, 2006. Annual report. Tata Motors. [online] Web. Windecker, R., 2011. Upsize and upscale lead the way. Automotive Industries, 184(6), 18

An Analysis of Googles Internal Management

We are going to do the research on their internal management, and then define their key factors of success; moreover applying Google’s management to different industry. Keywords: Google, internal management, welfare system, work environment, different industry. List of figures Figure   Introduction In a company, the internal management is the most important factor. In addition, if a company has a good internal management, employees will not only enhance their effectiveness but also keep those employees with good performance to stay in the company and reduce errors. Consequently, my topic is to investigate how the internal management encourages employees to be creative and effective. I am going to do the research on Google, which is a well-known search engine. Google’s internal management is also well known to the whole world for its work environment, welfare system and company culture. I have chosen this topic for my research report, on the one hand, I want to be a successful leader and I am going to study business management for my master degree. On the other hand, my father and his friends are all successful businessmen, who always teach me some practical and professional knowledge about management and share their personal experiences to me. Furthermore, they once suggested me studying business management, which may be useful in the future, for the reason that if you want to organize a company profitably and prosperously, you must master in good management skills. As a result, I am Interested in business management. I strongly believe that a good management method could affect the whole enterprise. Every year, Fortune Magazine sorts out a list, named â€Å"Fortune 100 Best Companies to Work for†. In preparing the list, the magazine relies on two criteria: the culture and the policies of each company as well as the opinions of the company’s own employees. Google has topped the Fortune’s list for many times. It can be proven that Google’s internal management has done very well. Thus, the following research objectives were set: 1. To analyse Google’s internal management (SWOT). 2. To estimate how well Google’s internal management could be applied to different industries. 2. Literature Review 2. Work environment A good work environment could influence employees very much. For example, to reduce stress, Google’s employees can play volleyball, football, video games, table tennis or even roller hockey on the campus, which makes employees feel like they are still at the college campus rather than being in the office. (Kuntze, R. and Matu lich, E. 2010). Another remarkable example is that respecting the employees who are from different cultures. Google currently has 14 offices in different states and more than 40 countries worldwide; it must have many workers from different nationalities. In different offices have various local customs of decoration and interior decoration (Google). 2. 2 Welfare system Google provides its employees with a wide range of benefits to make sure that the employees are satisfied and loyal to the company. These benefits include: free food, onsite childcare, healthcare services, transportation services, laundry and dry cleaning services, sport facilities, pets allowed, 20% creative time program, environmentalism, numerous holiday and leave days, and other services (Kuntze, R. and Matulich, E. 2010). The other companies have never executed these benefits mentioned above. In addition, their welfare system has few innovative rules, â€Å"The company has a policy of unlimited sick leave, and only expects employees to work 70% of the time. It factors in opportunities for staff to think of ways to work better, and allows impromptu sport during the work day. † (Logan, 2008:3). 2. 3 Company culture Although Google is a Large-scale company, their leader tries to maintain their atmosphere feels like a small company without hierarchy, employees can say whatever they want to say, they can bring up all of their ideas or thinking to their manager whenever they want. Google). Furthermore, Google attempts to keep the good employees in the company and have a good relationship between leaders and employees. Every Friday afternoon the founders gather all employees into an open area for a TGIF meeting. (Raphael: 2003). 3. Methodology A SWOT analysis is a well known management tool, one of which could very quickly to find strengths and weaknesses. It could apply to all kinds of research. That is the reason why SWOT is one of the most common used management tools recently. Strengths |Weaknesses | | | | |Opportunities |Threats | | | | Figure 1: SWOT analysis table. In this research does not need to calculate the data. SWOT analysis is one of suitable management tools in this research, it is also easy and clear to use and understand. Therefore, I will use SWOT to analyse Google’s internal management, after that I will apply Google’s management method to manufacture industry, and do the SWOT analysis again, interpreting the analysis according to my own working experiences. First of all, the data will be collected from Google website and my work experience, moreover, some of the research which had published from experts. The collected data will be consisting of work environment, employee’s welfare system, company culture, relationship between leader and team members. After that, using SWOT analysis to analyse all the aspects mentioned above. Followed by an investigation to see whether Google’s internal management can be applied to different industry or not. 4. Analysis and results |Strengths |Weaknesses | |Good work environment. |High costs. | |Good welfare system. |Low pay. | |Keep structures flat. |Lost in the crowd. | |Opportunities |Threats | |Create new policy for welfare system. More and more competitors use the same method. | |Encourage employee to work at home. | | Figure 2: SWOT analysis of Google’s internal management. Strengths Google’s internal management has many strengths, one of strengths is that all of its offices have good work environments; they design different interior decorations according to different culture, and build up many recreational facilities, for the sack of reducing stress as well as increasing creativity and efficiency. The second strength is good welfare system, Google formulates some benefits not only to keep the good employees and encourage them to do their best but also devote to the company. Hamel reports that The Founders’ Awards, an annual multimillion dollar payout to teams who’ve made outsize contributions to Google’s growth, is one key retention mechanism The goal: to ensure that internal entrepreneurs have no incentive to take their best ideas somewhere else. (2006: A16). The third strength is to keep structures flat, in a large company usually has hierarchy that would waste lots of time on paper works and have difficulty in retaining a good relationship between high level managers and low level employees, however Google try to keep the office’s atmosphere like a small company. In Google, employees could raise their queries or propose their ideas to the managers or founders directly. It is unlike usual management which needs lots of paper works. Weaknesses Certainly, not everything could be perfect; Google also has some problems about its management. The first problem is cost; Google spends about 50% of revenue on their welfare system. (Kafka, 2009). Although founders thinks that could increase productivity and efficiency of the organization, the budget of welfare system spending still too much. The second problem is low salary, Google sets up many employees’ benefits and bonus system are better than other competitors; however, their pay is lower than the others. Most of Google’s employees have fixed salaries that are significantly lower than the industry average, even when those base salaries are supplemented by stock options. (About. com 2009). The last example is lost in the crowds, the problem is some of employees want to issue their ideas but there are too many ideas in Google. Consequently, employees feel depressed when they can not issue their ideas. Hardy (2007) reports that with more than 20,000 people working for Google, some people feel their ideas are lost in crowds. It is a highly competitive environment with everybody trying to make the next â€Å"in† thing. Opportunities Google could create new policy or develop their welfare system, trying to find the new thing could let workers pay more attention to their works and elevate employee’s creativity. In addition, encourage employee to work at home. Even though offices are decorated like home or any places make employee feels relaxed, it is still a office not home, as s result, enable the workers to work at home could be one of the new solution to increase efficiency also reduce the costs. Threats After Google created the new vision of internal management, there are more and more enterprises copying Google’s management method, not only the same industry but also others industries and applied to their companies. Accordingly, Google’s competitors could provide the same or better condition o attract Google’s good employees to their company. |Strengths |Weaknesses | |Good work environment. |Working environment atmosphere too relax. | |Good welfare system. |Poor management. | |Opportunities |Threats | |Good relationship between managers and employees. |Worker’s education level. | Figure 3: SWOT analysis of Google’s internal management is applied on di fferent industry (Manufacture). Strengths All of the employees who are from different industries, they all need to work at a good environment. In manufacture industry, employees work at dangerous environment, they need a place to release their stress. Like Google’s office, there are many places or equipments to help their workers reduce their stress. The next point is welfare system, most of the manufacture companies use original management, they do not have a good welfare system. As a result, if manufacture companies use Google’s management method might urge worker’s morale. Employees would feel satisfied staying in the company for a long time, it is good for those manufacture companies, because in this industry, company prefer employee who has long experience. In manufacturing, experienced worker’s efficiency is more than apprentice. Weaknesses Many employees find the work environment far too much fun and perhaps even an ‘overload’ of happiness. Most workers are able to find their focus and sanctuary at work but for some, a more professional and structured work environment is necessary. Arrington, 2009). In manufacture industry, workers should be very engrossed when they are working. If employees feel too relaxed when they were working, an accident might happen. The other point is hierarchy structure, most of employees who work for manufacture industry, and the education level is less than employees who work for information industry. Thus, in manufacture industry should use hierarchy structure to contain every step, because it would be easier to find the problem if error happens during the process. Moreover, the last point is industry’s character is different, the duty of the manufacture industry is to produce goods, company must have done their work in time, however information industries mainly focus on creating new things, time is not a big issue as for them. Opportunities As we known, manufacture industry usually use original management. This management has a big gap between leader and worker, because they are very difficult to meet each other. Using Google’s method might ameliorate the relationship between leader and worker. Thanks to the low hierarchy, workers and managers can interact intimately, in this way; relationship between them will definitely become closer. Threats The Google’s management style is free; it gives their worker to organize their time management by themselves. Although Google’s employees have a lot of free time, they still do their job very well. The main problem is education level. In the information industry, most of employee’s education levels are higher than people who are working for the manufacture industry. The meaning is high level education employees are more positive, their time management organization are better than those employees with low level education. 5. Conclusion I used SWOT analysis to define the unique aspects of Google’s management and assumed that it is applied to different industries; I learned two important points from this research as well. The first one is that I understood why Google can win â€Å"The best company for work† many times. Actuality, Google’s salary is lower than industry average but it An Analysis of Googles Internal Management We are going to do the research on their internal management, and then define their key factors of success; moreover applying Google’s management to different industry. Keywords: Google, internal management, welfare system, work environment, different industry. List of figures Figure   Introduction In a company, the internal management is the most important factor. In addition, if a company has a good internal management, employees will not only enhance their effectiveness but also keep those employees with good performance to stay in the company and reduce errors. Consequently, my topic is to investigate how the internal management encourages employees to be creative and effective. I am going to do the research on Google, which is a well-known search engine. Google’s internal management is also well known to the whole world for its work environment, welfare system and company culture. I have chosen this topic for my research report, on the one hand, I want to be a successful leader and I am going to study business management for my master degree. On the other hand, my father and his friends are all successful businessmen, who always teach me some practical and professional knowledge about management and share their personal experiences to me. Furthermore, they once suggested me studying business management, which may be useful in the future, for the reason that if you want to organize a company profitably and prosperously, you must master in good management skills. As a result, I am Interested in business management. I strongly believe that a good management method could affect the whole enterprise. Every year, Fortune Magazine sorts out a list, named â€Å"Fortune 100 Best Companies to Work for†. In preparing the list, the magazine relies on two criteria: the culture and the policies of each company as well as the opinions of the company’s own employees. Google has topped the Fortune’s list for many times. It can be proven that Google’s internal management has done very well. Thus, the following research objectives were set: 1. To analyse Google’s internal management (SWOT). 2. To estimate how well Google’s internal management could be applied to different industries. 2. Literature Review 2. Work environment A good work environment could influence employees very much. For example, to reduce stress, Google’s employees can play volleyball, football, video games, table tennis or even roller hockey on the campus, which makes employees feel like they are still at the college campus rather than being in the office. (Kuntze, R. and Matu lich, E. 2010). Another remarkable example is that respecting the employees who are from different cultures. Google currently has 14 offices in different states and more than 40 countries worldwide; it must have many workers from different nationalities. In different offices have various local customs of decoration and interior decoration (Google). 2. 2 Welfare system Google provides its employees with a wide range of benefits to make sure that the employees are satisfied and loyal to the company. These benefits include: free food, onsite childcare, healthcare services, transportation services, laundry and dry cleaning services, sport facilities, pets allowed, 20% creative time program, environmentalism, numerous holiday and leave days, and other services (Kuntze, R. and Matulich, E. 2010). The other companies have never executed these benefits mentioned above. In addition, their welfare system has few innovative rules, â€Å"The company has a policy of unlimited sick leave, and only expects employees to work 70% of the time. It factors in opportunities for staff to think of ways to work better, and allows impromptu sport during the work day. † (Logan, 2008:3). 2. 3 Company culture Although Google is a Large-scale company, their leader tries to maintain their atmosphere feels like a small company without hierarchy, employees can say whatever they want to say, they can bring up all of their ideas or thinking to their manager whenever they want. Google). Furthermore, Google attempts to keep the good employees in the company and have a good relationship between leaders and employees. Every Friday afternoon the founders gather all employees into an open area for a TGIF meeting. (Raphael: 2003). 3. Methodology A SWOT analysis is a well known management tool, one of which could very quickly to find strengths and weaknesses. It could apply to all kinds of research. That is the reason why SWOT is one of the most common used management tools recently. Strengths |Weaknesses | | | | |Opportunities |Threats | | | | Figure 1: SWOT analysis table. In this research does not need to calculate the data. SWOT analysis is one of suitable management tools in this research, it is also easy and clear to use and understand. Therefore, I will use SWOT to analyse Google’s internal management, after that I will apply Google’s management method to manufacture industry, and do the SWOT analysis again, interpreting the analysis according to my own working experiences. First of all, the data will be collected from Google website and my work experience, moreover, some of the research which had published from experts. The collected data will be consisting of work environment, employee’s welfare system, company culture, relationship between leader and team members. After that, using SWOT analysis to analyse all the aspects mentioned above. Followed by an investigation to see whether Google’s internal management can be applied to different industry or not. 4. Analysis and results |Strengths |Weaknesses | |Good work environment. |High costs. | |Good welfare system. |Low pay. | |Keep structures flat. |Lost in the crowd. | |Opportunities |Threats | |Create new policy for welfare system. More and more competitors use the same method. | |Encourage employee to work at home. | | Figure 2: SWOT analysis of Google’s internal management. Strengths Google’s internal management has many strengths, one of strengths is that all of its offices have good work environments; they design different interior decorations according to different culture, and build up many recreational facilities, for the sack of reducing stress as well as increasing creativity and efficiency. The second strength is good welfare system, Google formulates some benefits not only to keep the good employees and encourage them to do their best but also devote to the company. Hamel reports that The Founders’ Awards, an annual multimillion dollar payout to teams who’ve made outsize contributions to Google’s growth, is one key retention mechanism The goal: to ensure that internal entrepreneurs have no incentive to take their best ideas somewhere else. (2006: A16). The third strength is to keep structures flat, in a large company usually has hierarchy that would waste lots of time on paper works and have difficulty in retaining a good relationship between high level managers and low level employees, however Google try to keep the office’s atmosphere like a small company. In Google, employees could raise their queries or propose their ideas to the managers or founders directly. It is unlike usual management which needs lots of paper works. Weaknesses Certainly, not everything could be perfect; Google also has some problems about its management. The first problem is cost; Google spends about 50% of revenue on their welfare system. (Kafka, 2009). Although founders thinks that could increase productivity and efficiency of the organization, the budget of welfare system spending still too much. The second problem is low salary, Google sets up many employees’ benefits and bonus system are better than other competitors; however, their pay is lower than the others. Most of Google’s employees have fixed salaries that are significantly lower than the industry average, even when those base salaries are supplemented by stock options. (About. com 2009). The last example is lost in the crowds, the problem is some of employees want to issue their ideas but there are too many ideas in Google. Consequently, employees feel depressed when they can not issue their ideas. Hardy (2007) reports that with more than 20,000 people working for Google, some people feel their ideas are lost in crowds. It is a highly competitive environment with everybody trying to make the next â€Å"in† thing. Opportunities Google could create new policy or develop their welfare system, trying to find the new thing could let workers pay more attention to their works and elevate employee’s creativity. In addition, encourage employee to work at home. Even though offices are decorated like home or any places make employee feels relaxed, it is still a office not home, as s result, enable the workers to work at home could be one of the new solution to increase efficiency also reduce the costs. Threats After Google created the new vision of internal management, there are more and more enterprises copying Google’s management method, not only the same industry but also others industries and applied to their companies. Accordingly, Google’s competitors could provide the same or better condition o attract Google’s good employees to their company. |Strengths |Weaknesses | |Good work environment. |Working environment atmosphere too relax. | |Good welfare system. |Poor management. | |Opportunities |Threats | |Good relationship between managers and employees. |Worker’s education level. | Figure 3: SWOT analysis of Google’s internal management is applied on di fferent industry (Manufacture). Strengths All of the employees who are from different industries, they all need to work at a good environment. In manufacture industry, employees work at dangerous environment, they need a place to release their stress. Like Google’s office, there are many places or equipments to help their workers reduce their stress. The next point is welfare system, most of the manufacture companies use original management, they do not have a good welfare system. As a result, if manufacture companies use Google’s management method might urge worker’s morale. Employees would feel satisfied staying in the company for a long time, it is good for those manufacture companies, because in this industry, company prefer employee who has long experience. In manufacturing, experienced worker’s efficiency is more than apprentice. Weaknesses Many employees find the work environment far too much fun and perhaps even an ‘overload’ of happiness. Most workers are able to find their focus and sanctuary at work but for some, a more professional and structured work environment is necessary. Arrington, 2009). In manufacture industry, workers should be very engrossed when they are working. If employees feel too relaxed when they were working, an accident might happen. The other point is hierarchy structure, most of employees who work for manufacture industry, and the education level is less than employees who work for information industry. Thus, in manufacture industry should use hierarchy structure to contain every step, because it would be easier to find the problem if error happens during the process. Moreover, the last point is industry’s character is different, the duty of the manufacture industry is to produce goods, company must have done their work in time, however information industries mainly focus on creating new things, time is not a big issue as for them. Opportunities As we known, manufacture industry usually use original management. This management has a big gap between leader and worker, because they are very difficult to meet each other. Using Google’s method might ameliorate the relationship between leader and worker. Thanks to the low hierarchy, workers and managers can interact intimately, in this way; relationship between them will definitely become closer. Threats The Google’s management style is free; it gives their worker to organize their time management by themselves. Although Google’s employees have a lot of free time, they still do their job very well. The main problem is education level. In the information industry, most of employee’s education levels are higher than people who are working for the manufacture industry. The meaning is high level education employees are more positive, their time management organization are better than those employees with low level education. 5. Conclusion I used SWOT analysis to define the unique aspects of Google’s management and assumed that it is applied to different industries; I learned two important points from this research as well. The first one is that I understood why Google can win â€Å"The best company for work† many times. Actuality, Google’s salary is lower than industry average but it